SEO Glossary

backlinks

backlinks - External links which point to a specific web site. e.g.: web site "A" contains a link that points to web site "B". Web site "B" receives a backlink.

bounce rate

bounce rate - Web analytics metric representing the percentage of visitors to a web site that exit the site after having viewed only one page. The theoretical ideal is zero but the average is approximately 70%. A high percentage is indicative of issues pertaining to the quality of the content, site structure, or relevance to the search term.

canonical URLs

canonical URLs -

Google's Matt Cutts provides the simplest definition: "Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages."

canonicalization

canonicalization -

Establishing a canonical or single URL when many URLs may access the same web page content.

deprecated

deprecated -

Code, element, function, or feature which, while possibly still valid, is no longer supported or recommended to be used. Obsolete. To be phased out.

deprecation

deprecation -

Code, element, function, or feature which, while possibly still valid, is no longer supported or recommended to be used. Obsolete. To be phased out.

inbound links

inbound links -

Hyperlinks that are contained on other sites and lead to or point in to a given website. Also referred to as Backlinks.

internal links

internal links -

Internal linkage is hyperlinks that are directed from one page to another page within the same web site. These could be navigation links or editorial links.

seo

seo -

SEO is an acronym for Search Engine Optimization, Search Engine Optimized, Search Engine Optimizer, and is often used to describe the process of search engine optimization as well as the status of a web site and the individual or agency that performed the search engine optimization work on a website.

search engine optimization

search engine optimization -

The process of modifying and marketing a web site to increase its positioning on search engines such as Google, Yahoo!, Bing, Ask, and others.



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